Welcome to Goodbye UPF – Let’s Rethink the Way We Eat
Welcome to Goodbye UPF – our brand-new hub dedicated to helping you reduce ultra-processed food (UPF) from your diet.
Ultra-processed foods have become a dominant part of modern diets, often without us even realising it. These are products that go far beyond basic cooking, typically made with industrial ingredients, synthetic additives, and clever marketing to keep us coming back for more. But growing evidence is linking UPF consumption to a range of health issues, including obesity, metabolic dysfunction, and poor mental well-being.
We believe food should work with your body, not against it.
At Goodbye UPF, we’re here to support you on your journey toward real, nourishing food. Whether you’re just starting to explore what UPF really means, or you’re deep into your journey and looking for tools to stay on track — this space is for you.
Here’s what you’ll find on the site:
- 📚 Knowledge Library – Evidence-based articles and guides to help you understand the science behind UPF.
- 🛠️ Tools & Resources – Practical tips, recipe ideas, and soon, the FoodHijack app to help you assess your food choices.
- 🗣️ Community Stories – Real experiences from people who are making the switch and how it’s changed their lives.
- 🧠 New Thinking – We’re building a smarter way to identify obesogenic foods beyond just counting calories.
This isn’t about perfection. It’s about progress — and we’re glad to have you here.
Welcome to a healthier, more informed way of eating.
Welcome to Goodbye UPF.